Revenue Strategy & GTM
ICP, segmentation, territories, account priorities, sales motions, pipeline requirements and go-to-market execution.
Where I Can Help
Start with the problem. Scope the work around what the business actually needs.
Every engagement starts with diagnosis. I do not assume the company needs a full transformation when a focused assessment may solve the real issue.
Sales Leadership & Team Performance
Manager effectiveness, coaching, 1:1s, hiring, career development, accountability and performance.
Pipeline, Forecasting & Revenue Execution
Pipeline coverage, stage governance, opportunity aging, qualification, next steps, conversion and forecast discipline.
Compensation & Performance Alignment
Quotas, KPIs and incentives that reward the outcomes the business actually wants.
Territory & Account Coverage
Territory balance, target accounts, stakeholder coverage, expansion opportunities and account ownership.
SDR / BDR Strategy & Development
Targeting, messaging, activity math, conversion, AE alignment, coaching, handoffs and career paths.
CRM Data Quality & Revenue Intelligence
Stale contacts, duplicates, wrong titles, territory errors, missing fields, enrichment freshness and AI readiness.
Ways to Engage
From a focused diagnostic to a full revenue build.
30-Minute Revenue Friction Diagnostic
Pick the fire. We identify the symptoms, missing information and whether deeper inspection is warranted.
Targeted Revenue Assessment
Pipeline, CRM data, territory, leadership, SDR/BDR, compensation or another specific operating issue.
Revenue Foundation
Build or repair the operating foundation: GTM, stages, CRM, dashboards, messaging, cadence, compensation and initial talent.
Revenue Build & Scale
Build, launch, coach and optimize the revenue organization through implementation and transition.
Fractional Revenue Leadership
Senior operating leadership before or instead of a full-time executive hire.
How I Start
Diagnose first. Prescribe second.
I want to understand how you operate today, what is working, what is not, and what the data and people are telling us before recommending change.
No 100-page playbook gets forced onto a team simply because it worked somewhere else.
Typical assessment output
- What appears healthy and should be protected
- What needs inspection
- What is at risk
- What needs immediate attention
- What is still unknown
- Recommended 30/60/90 priorities
Have a specific revenue problem?
Start there. We can decide together whether it needs a conversation, an assessment or a larger engagement.
How I Scope the Work
Assess first. Then decide what deserves attention.
I use focused questionnaires and operating reviews across revenue strategy, leadership, pipeline and forecasting, SDR/BDR, GTM design, executive advisory, and CRM data quality. The goal is to identify the real constraint before recommending a larger engagement.
What happens next
- Start with the symptom leadership is seeing.
- Compare leadership, manager and frontline perspectives.
- Inspect data, process, CRM and customer handoffs.
- Protect what is already working.
- Define the smallest useful next step.
Start With the Problem
Not sure where the problem is?
You don't need to diagnose it before we talk. Tell me what you're seeing: missed forecasts, stalled pipeline, inconsistent performance, CRM issues, territory problems, weak conversion, or simply a revenue organization that isn't performing the way you expected.
We'll start there.
30-Minute Revenue Friction Diagnostic
No pitch. No 50-slide presentation. We'll look at the symptoms, discuss what may be causing them, identify what information is missing, and determine whether there is something worth fixing.